How To Make Your Fitness Content Stand Out On Social Media

Marketing fitness content on social media in the year 2021 is quite an incredible task. In an oversaturated market, it can feel nearly impossible to make your fitness content stand out and differentiate what you have to offer vs. what others are sharing.

Thankfully, we have some tips to share to help your content make a lasting impression. Below are some effective ways to make sure your content doesn’t get lost in the social media shuffle.

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Lighting

Everyone knows that good lighting makes or breaks our shots on social media, and it’s no different for fitness content. With the right lighting, it’s easy to highlight the most flattering parts on the body, in addition to making sure that your audience can see exactly what’s happening. Not only is it important for these reasons, but also because good lighting makes content more visually appealing. An appealing aesthetic is much more likely to earn more engagement and rank higher in the algorithms.

Angles

Similar to lighting, angles are key when creating good fitness content. Poses and workout moves can look entirely different from one angle to the next, so it’s essential to find your best angles and stick to them. It can also be helpful to have someone shoot your videos and move around you as you demonstrate them so your audience can get a clear picture of whats going on.

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Clothing

On social media, it’s almost always about what is most visually appealing, and this pertains especially to the clothing you wear. It’s best not to wear an outfit that is too similar to the environment you’re shooting or filming in. You wan’t to make yourself stand out, and you can do this by wearing contrasting colors, bright colors, and even a pattern or too.

Music

Nothing gets people moving more than a solid beat or catchy rhythm. Adding music to fitness videos will take your content to a whole new level. Finding the right kind of music is even more important. Of course, we want the sound to match the kind of vibe we’re giving off, so upbeat and rhythmic tunes are sure to convert the most.

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Location

Location, location, location. Where you film or shoot is just as important as what you film or shoot. The right location can make or break your content, so it’s imperative to consider all aspects when choosing your place. Does it have good lighting? Is the background clear or distracting? Does this location allow for flattering angles? Can this location produce good audio? We suggest giving the location for your content and added level of thought before diving in.

Consistency

When you consider all of these tips and find your most ideal method to creating content, be sure to stick with it. Audience’s love predictability and consistency, especially when it comes to fitness.  It’s best to make them feel comfortable with your account, and this is achieved by keeping all of the details consistent, even the smaller ones.

Creating fitness content that converts on social media can be a challenge, but it’s not impossible. By considering these important tips, we’re confident you’ll set yourself up for success and reach audiences far and wide in no time.